Who We Are
It started with a plastic bag.
And a promise.
We were standing at a checkout, arms full, no bag. We'd forgotten it again. That night we wondered — what if your bag was already in your pocket? Already on your keys?
What if remembering wasn't even part of the equation? That's the question that became TAWY.
We found the answer in a deceptively simple design: a full-size tote bag that rolls into a compact keychain pouch. Premium materials, beautiful hardware, zero excuses.
We brought it to Europe from a place of deep frustration and genuine love for the planet. Because the world doesn't need another reminder to bring your bag. It needs a bag you can't possibly forget.
What We Believe
Three ideas that guide everything we do.
The easiest choice should be the right one
Nobody forgets their phone. Nobody forgets their keys. So we attached a tote bag to the one thing you always grab on the way out. Being eco-friendly shouldn't require a better memory — just a smarter keychain.
If it's not beautiful, you won't use it
We believe sustainable products should feel like a treat, not a compromise. Vegan leather that develops character with age. Hardware that catches the light. Colors you actually want to show off. Because if you love how it looks, you'll reach for it every time.
One product. Done right.
We don't make dozens of products. We make one, and we obsess over every stitch, every snap, every gram. The TAWY exists to solve one problem perfectly — so you never stand at a checkout empty-handed again.
The Ripple Effect
The numbers are personal.
Think about your last year. How many disposable bags did you take home from the supermarket, the pharmacy, the clothing store? The average person uses over 500 a year. Every one of them still exists somewhere. Your TAWY changes that equation — for years to come.
Hundreds of bags kept out of oceans and landfills — by you
A growing community of people who carry change on their keychain
Plastic-free packaging, because we practice what we preach
Materials
Materials that earn your trust.
Ripstop nylon
Developed for parachutes, perfected for daily life. Water rolls off it, tears can't start, and it handles 15kg without stretching. This is the fabric that lets you stop worrying.
Vegan leather
The snap closure and keychain accents use a richly textured vegan leather that softens and develops a beautiful patina over time — no animals involved, ever.
Metal hardware
Zinc alloy clip and snap in gold. Tarnish-resistant, corrosion-proof, and engineered to feel satisfying every single time you open and close your TAWY.
"We didn't start TAWY to sell bags. We started it because we believe the tiniest change to your daily routine can quietly reshape the world around you."
— The TAWY team, Ghent
Ready?
Your keys. Your phone. Your TAWY. That's all you need.